Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A32805
RGB
163, 40, 5
HSL
13, 94%, 33%
HSB
13, 97%, 64%
CMYK
0, 75, 97, 36
LAB
37, 50, 49
LCH
37, 70, 44
OKLCH
0.47, 0.16, 34
XYZ
16, 9, 1
LUV
37, 98, 29
HWB
13, 2%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.