Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A32B08
RGB
163, 43, 8
HSL
14, 91%, 34%
HSB
14, 95%, 64%
CMYK
0, 74, 95, 36
LAB
38, 49, 48
LCH
38, 68, 44
OKLCH
0.48, 0.16, 35
XYZ
16, 10, 1
LUV
38, 96, 29
HWB
14, 3%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.