Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A33708
RGB
163, 55, 8
HSL
18, 91%, 34%
HSB
18, 95%, 64%
CMYK
0, 66, 95, 36
LAB
39, 44, 49
LCH
39, 66, 48
OKLCH
0.49, 0.15, 39
XYZ
17, 11, 1
LUV
39, 88, 32
HWB
18, 3%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.