Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A34004
RGB
163, 64, 4
HSL
23, 95%, 33%
HSB
23, 98%, 64%
CMYK
0, 61, 98, 36
LAB
41, 40, 51
LCH
41, 65, 52
OKLCH
0.50, 0.14, 44
XYZ
17, 11, 1
LUV
41, 82, 35
HWB
23, 2%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.