Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A34308
RGB
163, 67, 8
HSL
23, 91%, 34%
HSB
23, 95%, 64%
CMYK
0, 59, 95, 36
LAB
42, 39, 50
LCH
42, 63, 52
OKLCH
0.50, 0.14, 45
XYZ
17, 12, 2
LUV
42, 79, 35
HWB
23, 3%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.