Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A34804
RGB
163, 72, 4
HSL
26, 95%, 33%
HSB
26, 98%, 64%
CMYK
0, 56, 98, 36
LAB
42, 36, 52
LCH
42, 63, 55
OKLCH
0.51, 0.14, 48
XYZ
17, 12, 2
LUV
42, 75, 37
HWB
26, 2%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.