Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A36AAF
RGB
163, 106, 175
HSL
290, 30%, 55%
HSB
290, 39%, 69%
CMYK
7, 39, 0, 31
LAB
53, 32, -28
LCH
53, 42, 319
OKLCH
0.61, 0.12, 320
XYZ
28, 21, 43
LUV
53, 26, -46
HWB
290, 42%, 31%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.