Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A376BE
RGB
163, 118, 190
HSL
278, 36%, 60%
HSB
278, 38%, 75%
CMYK
14, 38, 0, 25
LAB
56, 28, -31
LCH
56, 42, 312
OKLCH
0.64, 0.12, 312
XYZ
31, 24, 52
LUV
56, 19, -52
HWB
278, 46%, 25%
Pantone
5285 C
Harmonies
Shades & tints
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