Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A398DC
RGB
163, 152, 220
HSL
250, 49%, 73%
HSB
250, 31%, 86%
CMYK
26, 31, 0, 14
LAB
66, 15, -33
LCH
66, 37, 294
OKLCH
0.71, 0.10, 291
XYZ
39, 35, 72
LUV
66, 1, -55
HWB
250, 60%, 14%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.