Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3BBD9
RGB
163, 187, 217
HSL
213, 42%, 75%
HSB
213, 25%, 85%
CMYK
25, 14, 0, 15
LAB
75, -3, -18
LCH
75, 18, 259
OKLCH
0.78, 0.05, 254
XYZ
45, 48, 73
LUV
75, -14, -27
HWB
213, 64%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.