Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3BED7
RGB
163, 190, 215
HSL
209, 39%, 74%
HSB
209, 24%, 84%
CMYK
24, 12, 0, 16
LAB
76, -5, -16
LCH
76, 17, 251
OKLCH
0.79, 0.05, 246
XYZ
46, 50, 71
LUV
76, -15, -24
HWB
209, 64%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.