Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3C4E4
RGB
163, 196, 228
HSL
210, 55%, 77%
HSB
210, 29%, 89%
CMYK
29, 14, 0, 11
LAB
78, -6, -20
LCH
78, 21, 253
OKLCH
0.81, 0.06, 248
XYZ
49, 53, 81
LUV
78, -18, -30
HWB
210, 64%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.