Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3C8D2
RGB
163, 200, 210
HSL
193, 34%, 73%
HSB
193, 22%, 82%
CMYK
22, 5, 0, 18
LAB
78, -11, -9
LCH
78, 14, 220
OKLCH
0.81, 0.04, 216
XYZ
47, 54, 69
LUV
78, -19, -12
HWB
193, 64%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.