Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3C8DB
RGB
163, 200, 219
HSL
200, 44%, 75%
HSB
200, 26%, 86%
CMYK
26, 9, 0, 14
LAB
78, -10, -14
LCH
78, 17, 235
OKLCH
0.81, 0.05, 230
XYZ
49, 54, 75
LUV
78, -19, -20
HWB
200, 64%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.