Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3D2DE
RGB
163, 210, 222
HSL
192, 47%, 75%
HSB
192, 27%, 87%
CMYK
27, 5, 0, 13
LAB
81, -14, -11
LCH
81, 18, 219
OKLCH
0.83, 0.05, 215
XYZ
51, 59, 78
LUV
81, -24, -15
HWB
192, 64%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.