Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3D2FD
RGB
163, 210, 253
HSL
209, 96%, 82%
HSB
209, 36%, 99%
CMYK
36, 17, 0, 1
LAB
82, -8, -26
LCH
82, 28, 253
OKLCH
0.85, 0.08, 246
XYZ
56, 61, 102
LUV
82, -24, -41
HWB
209, 64%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.