Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3D7FA
RGB
163, 215, 250
HSL
204, 90%, 81%
HSB
204, 35%, 98%
CMYK
35, 14, 0, 2
LAB
83, -11, -23
LCH
83, 25, 244
OKLCH
0.86, 0.07, 238
XYZ
57, 63, 100
LUV
83, -26, -34
HWB
204, 64%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.