Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3DBE2
RGB
163, 219, 226
HSL
187, 52%, 76%
HSB
187, 28%, 89%
CMYK
28, 3, 0, 11
LAB
84, -17, -10
LCH
84, 20, 209
OKLCH
0.86, 0.06, 206
XYZ
54, 64, 81
LUV
84, -28, -12
HWB
187, 64%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.