Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3DFEB
RGB
163, 223, 235
HSL
190, 64%, 78%
HSB
190, 31%, 92%
CMYK
31, 5, 0, 8
LAB
85, -18, -12
LCH
85, 22, 215
OKLCH
0.87, 0.06, 211
XYZ
56, 67, 88
LUV
85, -30, -16
HWB
190, 64%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.