Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3DFFE
RGB
163, 223, 254
HSL
200, 98%, 82%
HSB
200, 36%, 100%
CMYK
36, 12, 0, 0
LAB
86, -14, -22
LCH
86, 26, 237
OKLCH
0.87, 0.07, 231
XYZ
59, 68, 104
LUV
86, -29, -32
HWB
200, 64%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.