Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3ECFC
RGB
163, 236, 252
HSL
191, 94%, 81%
HSB
191, 35%, 99%
CMYK
35, 6, 0, 1
LAB
89, -21, -15
LCH
89, 26, 217
OKLCH
0.90, 0.08, 213
XYZ
63, 75, 103
LUV
89, -35, -21
HWB
191, 64%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.