Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3ECFD
RGB
163, 236, 253
HSL
191, 96%, 82%
HSB
191, 36%, 99%
CMYK
36, 7, 0, 1
LAB
89, -20, -16
LCH
89, 26, 218
OKLCH
0.90, 0.08, 214
XYZ
63, 75, 104
LUV
89, -35, -21
HWB
191, 64%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.