Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A41F08
RGB
164, 31, 8
HSL
9, 91%, 34%
HSB
9, 95%, 64%
CMYK
0, 81, 95, 36
LAB
36, 53, 47
LCH
36, 71, 42
OKLCH
0.47, 0.17, 32
XYZ
16, 9, 1
LUV
36, 103, 27
HWB
9, 3%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.