Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A42C04
RGB
164, 44, 4
HSL
15, 95%, 33%
HSB
15, 98%, 64%
CMYK
0, 73, 98, 36
LAB
38, 49, 50
LCH
38, 69, 46
OKLCH
0.48, 0.16, 36
XYZ
16, 10, 1
LUV
38, 96, 30
HWB
15, 2%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.