Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A43108
RGB
164, 49, 8
HSL
16, 91%, 34%
HSB
16, 95%, 64%
CMYK
0, 70, 95, 36
LAB
39, 47, 49
LCH
39, 67, 46
OKLCH
0.48, 0.16, 37
XYZ
16, 10, 1
LUV
39, 93, 30
HWB
16, 3%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.