Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A431E4
RGB
164, 49, 228
HSL
279, 77%, 54%
HSB
279, 79%, 89%
CMYK
28, 79, 0, 11
LAB
46, 66, -69
LCH
46, 96, 314
OKLCH
0.57, 0.25, 310
XYZ
30, 16, 75
LUV
46, 30, -107
HWB
279, 19%, 11%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.