Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A43300
RGB
164, 51, 0
HSL
19, 100%, 32%
HSB
19, 100%, 64%
CMYK
0, 69, 100, 36
LAB
39, 46, 51
LCH
39, 69, 48
OKLCH
0.49, 0.16, 39
XYZ
16, 10, 1
LUV
39, 92, 32
HWB
19, 0%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.