Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A43606
RGB
164, 54, 6
HSL
18, 93%, 33%
HSB
18, 96%, 64%
CMYK
0, 67, 96, 36
LAB
39, 45, 50
LCH
39, 67, 48
OKLCH
0.49, 0.15, 39
XYZ
17, 11, 1
LUV
39, 90, 32
HWB
18, 2%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.