Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A49FFD
RGB
164, 159, 253
HSL
243, 96%, 81%
HSB
243, 37%, 99%
CMYK
35, 37, 0, 1
LAB
69, 18, -47
LCH
69, 50, 291
OKLCH
0.74, 0.13, 285
XYZ
45, 40, 98
LUV
69, -3, -77
HWB
243, 62%, 1%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.