Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4C3E6
RGB
164, 195, 230
HSL
212, 57%, 77%
HSB
212, 29%, 90%
CMYK
29, 15, 0, 10
LAB
77, -5, -21
LCH
77, 22, 257
OKLCH
0.81, 0.06, 252
XYZ
49, 53, 82
LUV
77, -17, -32
HWB
212, 64%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.