Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4C4E2
RGB
164, 196, 226
HSL
209, 52%, 76%
HSB
209, 27%, 89%
CMYK
27, 13, 0, 11
LAB
78, -6, -19
LCH
78, 20, 252
OKLCH
0.81, 0.05, 247
XYZ
49, 53, 80
LUV
78, -17, -28
HWB
209, 64%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.