Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4CCFA
RGB
164, 204, 250
HSL
212, 90%, 81%
HSB
212, 34%, 98%
CMYK
34, 18, 0, 2
LAB
80, -6, -27
LCH
80, 28, 259
OKLCH
0.83, 0.08, 252
XYZ
54, 58, 99
LUV
80, -21, -42
HWB
212, 64%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.