Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4CFF2
RGB
164, 207, 242
HSL
207, 75%, 80%
HSB
207, 32%, 95%
CMYK
32, 14, 0, 5
LAB
81, -8, -22
LCH
81, 24, 249
OKLCH
0.84, 0.07, 243
XYZ
54, 59, 93
LUV
81, -22, -34
HWB
207, 64%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.