Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4DAED
RGB
164, 218, 237
HSL
196, 67%, 79%
HSB
196, 31%, 93%
CMYK
31, 8, 0, 7
LAB
84, -15, -15
LCH
84, 21, 226
OKLCH
0.86, 0.06, 222
XYZ
56, 64, 90
LUV
84, -27, -21
HWB
196, 64%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.