Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4DDFA
RGB
164, 221, 250
HSL
200, 90%, 81%
HSB
200, 34%, 98%
CMYK
34, 12, 0, 2
LAB
85, -14, -20
LCH
85, 25, 236
OKLCH
0.87, 0.07, 231
XYZ
58, 67, 100
LUV
85, -28, -30
HWB
200, 64%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.