Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4DFFA
RGB
164, 223, 250
HSL
199, 90%, 81%
HSB
199, 34%, 98%
CMYK
34, 11, 0, 2
LAB
85, -15, -20
LCH
85, 24, 233
OKLCH
0.87, 0.07, 228
XYZ
59, 68, 100
LUV
85, -29, -28
HWB
199, 64%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.