Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4E1EE
RGB
164, 225, 238
HSL
191, 69%, 79%
HSB
191, 31%, 93%
CMYK
31, 5, 0, 7
LAB
86, -18, -13
LCH
86, 22, 216
OKLCH
0.87, 0.06, 212
XYZ
58, 68, 91
LUV
86, -30, -17
HWB
191, 64%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.