Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4E3ED
RGB
164, 227, 237
HSL
188, 67%, 79%
HSB
188, 31%, 93%
CMYK
31, 4, 0, 7
LAB
86, -19, -12
LCH
86, 22, 212
OKLCH
0.88, 0.06, 208
XYZ
58, 69, 90
LUV
86, -31, -15
HWB
188, 64%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.