Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4E3FC
RGB
164, 227, 252
HSL
197, 94%, 82%
HSB
197, 35%, 99%
CMYK
35, 10, 0, 1
LAB
87, -16, -19
LCH
87, 25, 230
OKLCH
0.88, 0.07, 225
XYZ
60, 70, 102
LUV
87, -31, -27
HWB
197, 64%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.