Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4E8F4
RGB
164, 232, 244
HSL
189, 78%, 80%
HSB
189, 33%, 96%
CMYK
33, 5, 0, 4
LAB
88, -20, -13
LCH
88, 24, 213
OKLCH
0.89, 0.07, 210
XYZ
60, 72, 96
LUV
88, -33, -17
HWB
189, 64%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.