Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4E9FD
RGB
164, 233, 253
HSL
193, 96%, 82%
HSB
193, 35%, 99%
CMYK
35, 8, 0, 1
LAB
88, -19, -17
LCH
88, 25, 222
OKLCH
0.89, 0.07, 218
XYZ
62, 73, 104
LUV
88, -33, -24
HWB
193, 64%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.