Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A53501
RGB
165, 53, 1
HSL
19, 99%, 33%
HSB
19, 99%, 65%
CMYK
0, 68, 99, 35
LAB
39, 46, 51
LCH
39, 69, 48
OKLCH
0.49, 0.16, 39
XYZ
17, 11, 1
LUV
39, 91, 32
HWB
19, 0%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.