Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5C2ED
RGB
165, 194, 237
HSL
216, 67%, 79%
HSB
216, 30%, 93%
CMYK
30, 18, 0, 7
LAB
77, -3, -25
LCH
77, 25, 264
OKLCH
0.81, 0.07, 258
XYZ
50, 53, 88
LUV
77, -16, -39
HWB
216, 65%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.