Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5C8DC
RGB
165, 200, 220
HSL
202, 44%, 75%
HSB
202, 25%, 86%
CMYK
25, 9, 0, 14
LAB
79, -9, -14
LCH
79, 17, 238
OKLCH
0.81, 0.05, 233
XYZ
49, 54, 76
LUV
79, -19, -20
HWB
202, 65%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.