Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5C9FF
RGB
165, 201, 255
HSL
216, 100%, 82%
HSB
216, 35%, 100%
CMYK
35, 21, 0, 0
LAB
80, -3, -31
LCH
80, 31, 265
OKLCH
0.83, 0.09, 258
XYZ
54, 57, 103
LUV
80, -20, -49
HWB
216, 65%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.