Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5CBCF
RGB
165, 203, 207
HSL
186, 30%, 73%
HSB
186, 20%, 81%
CMYK
20, 2, 0, 19
LAB
79, -12, -6
LCH
79, 14, 207
OKLCH
0.82, 0.04, 204
XYZ
48, 55, 67
LUV
79, -20, -7
HWB
186, 65%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.