Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5CCF8
RGB
165, 204, 248
HSL
212, 86%, 81%
HSB
212, 33%, 97%
CMYK
33, 18, 0, 3
LAB
80, -6, -26
LCH
80, 27, 258
OKLCH
0.83, 0.07, 252
XYZ
54, 58, 97
LUV
80, -21, -41
HWB
212, 65%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.