Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5CCFB
RGB
165, 204, 251
HSL
213, 91%, 82%
HSB
213, 34%, 98%
CMYK
34, 19, 0, 2
LAB
80, -5, -28
LCH
80, 28, 260
OKLCH
0.83, 0.08, 253
XYZ
55, 58, 100
LUV
80, -21, -43
HWB
213, 65%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.