Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5CDF3
RGB
165, 205, 243
HSL
209, 76%, 80%
HSB
209, 32%, 95%
CMYK
32, 16, 0, 5
LAB
80, -7, -23
LCH
80, 24, 253
OKLCH
0.83, 0.07, 247
XYZ
54, 58, 93
LUV
80, -21, -36
HWB
209, 65%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.