Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5CEF7
RGB
165, 206, 247
HSL
210, 84%, 81%
HSB
210, 33%, 97%
CMYK
33, 17, 0, 3
LAB
81, -7, -25
LCH
81, 26, 255
OKLCH
0.84, 0.07, 249
XYZ
54, 59, 96
LUV
81, -22, -38
HWB
210, 65%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.